SEO Services

seo

The term SEO (Search Engine Optimization) is used more and more frequently when talking about websites, but what exactly does it mean?

It’s basically a set of techniques used to increase the visibility of your website: Search Engine Optimization is needed to improve the quantity and quality of traffic from search engines like Google, Yahoo! and Bing.

For example: every month almost twenty thousand users search for the keyword phrase “NY Hotels” on Google. So you can imagine the advantages for hotels in New York if their website is located at the top of Google search for “NY Hotels”.

Search engines use sophisticated algorithms to establish how relevant and authoritative a website is.

Thanks to our experience and the studies that our SEO agency regularly carries out on these algorithms, we’re able to offer valuable support: we improve your rankings by optimizing the structure of the pages and by increasing your backlinks, or rather the degree of connection between your site and the web.

The first thing to do when setting up an effective SEO strategy is to evaluate the potential of your website and your product (or service): it’s essential to offer users something unique and valuable. We help you to understand who can benefit from your products, how your business differs compared to competitors, what offer is presented to your customers and how it can be improved.

After the initial assessment phase, we move on to establishing the most important keywords, capable of attracting targeted visits. Our data is reliable because it’s obtained by consulting the major search engines and major advertising platforms.

Only then do we actually start working directly on the web pages by restructuring their code and applying SEO copywriting, making the site more visible to search engines and users through the use of code and optimized texts.

In practical terms, what can we do for you?

  • Write valid content, full of information, that is logically structured and with more specific terms.
  • Link building, or rather acquiring and maintaining quality links towards your site, thereby making them more prestigious.
  • Improvements in design and usability, so that your site has an attractive appearance and is also user friendly.
  • Analyze the code with tools and tests to check its correctness, avoiding mistakes that could compromise the visibility on search engines and usability by the user.
  • Create multimedia content in accordance with the accessibility guidelines, so they are clearly visible to users and search engines.

Never trust those who promise you amazing, or even “free”, results in a short time. You risk being penalized for using “tricks” and improper activities.

Instead, placing trust in our professionalism enables you to obtain visitors, links and – most importantly – increase in sales of your products or services.