Pay-per-Click Advertising

PCC Advertising

Every time you use a search engine such as Google or Bing,  you get “organic” results and advertisements also pop up. These sponsored results, reserved for advertisers, are called Pay-Per-Click because the costs are proportional to the number of clicks that the ad itself receives.

Pay-Per-Click Advertising (PPC) can be particularly effective if managed well and by professionals, but can be an expensive and inefficient tool if handled by inexperienced users: this is why you need our help to set up and manage a profitable PPC campaign.

Traditional advertising strategies are not always applicable to digital media. Furthermore, managing a PPC campaign requires time and expertise: you therefore need to rely onan expert who can devote 24 hours a day to the success of your advertising campaign.

What are the benefits of a PPC campaign managed by experts?

  • You can reach potential customers right when they’re most likely to buy your product or service.
  • You can earn more by increasing the number of your customers, with a considerable saving compared to traditional forms of advertising.
  • Thanks to geo-targeting offered by modern advertising platforms (Google AdWords, Facebook Ads) you have the opportunity of focusing the ads in the city or in the geographic area served by your business.
  • The platform to be used is chosen accurately, taking into account the context and the goals you want to achieve.
  • You don’t risk throwing away money by attempting risky “experiments”.

How do PPC campaigns work?

The price of the ads is established by advertiser competition: as the competition increases so do the costs.

If Pay-Per-Click campaigns are implemented properly they’re not that expensive. The steep rise in costs can only be avoided if keyword choices are made accurately, avoiding general keywords. It’s at this point that our detailed market research comes into play: we can discover the most profitable niches for your business and optimize the campaigns in order to reduce costs significantly.

In any case, the performance of the ads are not the only aspect to take into consideration; in fact your website will require adequate restructuring and optimization of content and graphics. In this way, we can significantly increase the likelihood that visitors are “converted” into buyers.

Remember, your real goal is to increase conversions: this is one of the main parameters that will allow you to evaluate the quality and effectiveness of a PPC campaign.